Brand & Identity
Browse the ideas in this category inside AirTrax and adapt a relevant one to your project.
Growth playbooks
A library of ideas for your next move as an artist.
AirTrax includes 100 playbook ideas across 10 categories. Explore branding, social content, fanbase growth, creativity, monetization, networking, visuals, marketing, release strategy, and long-term career development.
How to use this library
Browse a category, choose an idea that fits your music and audience, and adapt it before putting it into practice. Turn the idea into a small experiment with a clear purpose, reasonable scope, and a way to review what happened. The value is in choosing and adapting a useful move, not trying every idea at once.
Create an account and open Playbook to expand a category and copy an idea. Use notes, campaigns, and the calendar to keep track of the version you want to try.
Start with one useful next step
Free tools for independent artists.
Open them now. No account needed.
01 / Write the pitch
Music outreach templates
Write to music blogs, venues or labels. Edit an example message and prepare a follow-up.
Write your message →02 / Plan the release
Release-date planner
Pick the day your song comes out. Set dates for the tasks and download a plan for your spreadsheet.
Build your timeline →03 / Find the right fit
Choose who to contact
Compare three made-up contacts and decide who could help with your song and what to ask.
Try the example →What is included?
Social Media Domination
Browse the ideas in this category inside AirTrax and adapt a relevant one to your project.
Fanbase Growth & Retention
Browse the ideas in this category inside AirTrax and adapt a relevant one to your project.
Creativity & Music Production
Browse the ideas in this category inside AirTrax and adapt a relevant one to your project.
Monetization
Browse the ideas in this category inside AirTrax and adapt a relevant one to your project.
Networking & Industry Moves
Browse the ideas in this category inside AirTrax and adapt a relevant one to your project.
Visuals & Content
Browse the ideas in this category inside AirTrax and adapt a relevant one to your project.
Marketing & Psychology
Browse the ideas in this category inside AirTrax and adapt a relevant one to your project.
Distribution & Strategy
Browse the ideas in this category inside AirTrax and adapt a relevant one to your project.
Long-Term Mindset & Growth
Browse the ideas in this category inside AirTrax and adapt a relevant one to your project.
Part of the full AirTrax platform
Learning and resources sit alongside the music industry contact directory, campaign boards, calendar, asset library, notes, and outreach templates. Browse an idea, find a relevant resource or contact, and keep your next step in the same platform.
Explore it inside AirTrax.
See the current early-access offer, then create your account to use the lessons, contacts and planning tools.